Sales Guru

Technology, in some ways, is very much a “pedestrian” thing. Virtually anyone has access to it, provided they can afford it. This has made it very hard to really “up market” tech and tech-related services. After all, one of the main hallmarks of a product appealing to the up market is that it is highly [...]

Back in 1961, President John F. Kennedy dared the nation in his now famous speech to put a man on the moon, before the end of the decade. During that time, NASA’s rockets were still blowing up on the launchpad, and the United States was way behind the Soviet Union in terms of space accomplishments. Yet, [...]

Getting into sales is one of the most common ways to start a business. Today, more and more people consider selling a convenient way to earn money, and why not? You no longer have to have a physical store to do it. Now you can sell even when you are at home because of the [...]

Given how the global economy is and how every currency in the world seems to be spiraling down in value, it can be surprising to learn that luxury goods and services are still selling. The ridiculously expensive leather bags or the cut, polished perfection of diamond rings that cost more than the economies of some [...]

For most salespeople, the fear of cold calling is hard to overcome. In more ways than one, the fear of cold calling is basically an epidemic, in the sense that it’s a psychological battle between the heart and mind. Cold calling is a daily struggle for a lot of salespeople and entrepreneurs who have been [...]

When you hear the word “machine,” the first thought that springs to mind is a tool that makes your task easier to carry out. Generally, machines help us live our lives in a less complicated way, since they speed up the usually tedious task we are supposed to take on. Machines take the simplest forms [...]

If you were a marketing enthusiast, you’ve surely used or maybe abused the term marketing mix. Hearing it is probably second nature to you, and may have strained your sense of hearing at one point. Well, the term was coined in 1953 by an American marketing associate who goes by the name Neil Borden. According [...]

If you want to venture into an online business but doesn’t have any working capital to start with, then you might be interested in trying affiliate marketing. By joining an affiliate network, you get the chance to work with various merchants, promote at least a hundred different offers, and earn money for every deal you [...]

Many times those who are at the top of their business (namely the owner) do not feel that enough of their input is going into the way that the business is run. If this is the case for you, then you want to find ways that you can help reverse this trend and get things [...]

The Internet is an incredible business opportunity. It lets companies take advantage of its reach and tapping into markets that would never have been noticed otherwise. E-commerce has become a factor in economics, with a growing number of start-up companies selling their wares or services entirely online. Established business giants like Dell and Wal-Mart have [...]